BFSITechTalks: Why does Social Responsibility matter?
Why do Marketing Strategies matter and how do they shape your product roadmap?
For the founders and business strategists of a FinTech startup, the MVP, customers, administrative capabilities, gaining traction, running the business takes the forefront oftentimes to the detriment of marketing and marketing strategies. If there’s not an attraction for the brand or awareness generated for the product, all of its functionalities get lost and your consumers will have no knowledge of the product. Buck Kulkarni and Wayne Brown break down the fine line between investment & viability and the product marketing strategy to build a strong road map of the product, its long term prospects and consumer needs. Find out how to build awareness, generate traction and greatly improve the sustainability of the business and the viability of the product.
