BFSI TechTalks: Why is Relationship Management Important?

In today’s day and age, entrepreneurs and startup founders are more concerned about building products and new technologies in hopes of streamlining their company growth. Granted they are experts in these fields and will succeed in expanding their company’s potential, but most of them do not pay the same attention and investment into relationships with clients, customers, potential investors and above all else, CEOs or Executives. Over the years, a CEO or Executive has built up a vast amount of experience, knowledge and has so much ‘street credit’, that they are able to help you reach your potential and then some.

Wayne Brown and Buck Kulkarni make a case for why building a relationship matters for an entrepreneur or startup founder, whether it be to grow the business, help them at their pitch or to raise capital – one must be able to look inwards on how to build relationships and contacts and develop a rationale of symbiotic assistance with their partners, CEOs, Executives, investors, clients or others in the industry.